For media professionals

Sweden’s large carnivores are under serious threat. The Swedish government is drastically raising the hunting quotas, including trophy hunting. At the same time as 69% of the Swedes are in favour of all the large carnivore species being around. Government is now actively working on bringing down the number of lynx, wolf, bear and wolverine as low as possible. Sweden’s new policy has already had worrying ripple effects on EU carnivore policies. It is urgent.

We support your story

Sweden’s Big Five is here at your fingertips. A website geared to inspire you to look into this urgent subject, its’ story angles and why it is important right now. We provide facts, story suggestions, visuals (images and videos), possible news hooks, links to scientific reports, and propose knowledgeable people you might want to interview. We wish to help you tell engaging stories to your readers, viewers or listeners, with focus on carnivore issues with a news value on a broader, international level. If you have questions and requests – please contact us here.

Images & Videos - Terms of usage

Images and videos in our dedicated media galleries can be made available for complimentary usage, after an agreement with us. We there provide media professionals with a number of hi-resolution press images and videos for certain, limited media usage.

Images from our dedicated media galleries may be published without cost, under the following conditions:

  • First of all, please contact us about it
  • The visuals shall be used only when there is a clearly visible connection between your published material and the issues addressed here about Sweden’s Big Five Carnivores.
  • Photo credits for each visual shall be published next/in connection to the published visuals, like this: Photo/Video by: Photographers name/
  • Photo credit and caption information is available in the IPTC file data inside each file of the visuals.
  • Our URL shall be named as a source, in connection with the story, and if published on-line, preferably hyperlinked as well.
  • The usage shall be reported back to us, with a link, pdf or a physical copy.
  • A maximum of five (5) of our press images here can be used as above, at any one time. Any further usage than five (5) is subject to prior approval by our team at Sweden’s Big Five.
  • Requests to license visuals also for other editorial or commercial purposes are welcome, after agreement with us. Contact us.
  • All text- and image material on is protected by international copyright laws and all reproduction rights belong to the respective copyright owner.
  • Non-agreed-to usage will be invoiced or prosecuted.